Amazon’s Prime Day Approaches

8/26/2020:

Now that it looks like Prime Day is coming up in mid - October, we have a few helpful tips to get you prepared.

• Ship in as much inventory as possible. Amazon has been restricting sellers on Vendor Central and Seller Central with inventory limits. Sending is as much as you can now will make sure you’re adequately in stock when October and the Holiday season rolls around.

• Optimize all your listings. Make sure you use all your image slots and bullet points. Make sure your title accurately describes your item and sets you apart from competitors.

• Advertising up to date. With the increased traffic over Prime Day and the Holiday shopping season coming up quickly, you’ll want to make sure daily budgets are set correct. Some brands like to raise their bids 2X or 3X to keep up with competitors.

• Set up at least one promotion. With Prime Day, people expect a deal. We recommend having at least one promotion or coupon on. If margins are thin, put a 10% coupon on the highest profit margin ASIN for 2 days.

As eCommerce is becoming more of the norm for businesses during this pandemic, many of the above options are great to do year around for your Amazon business. If you have any questions or want to talk about Prime Day strategy, we’d be happy to help! Email us at chennen@illuminASIN.com